Bedroom roots. Underground soul.
An independent label from Manila — built by the scene, for the scene.
Est. 2024 — Manila, PH
Origins
Most of us had been releasing music independently in Manila for years before any of this came together. We knew exactly what it felt like — putting months into a track, dropping it, and watching the algorithm push everything past it like it didn't exist. Filipino underground music has always had something genuinely worth hearing. What it's never had is the infrastructure to back it up properly.
We were already friends, already running in the same local circles, already having the same conversation every time we linked — about how hard it was to cut through, how the real options were either sign something you'd regret later or keep grinding alone with no support behind you. 777heaven was the point where we got tired of that conversation and decided to just build the thing ourselves.
Mission
Every one of us has been on the artist side of this. We know what the Philippine music landscape looks like from that angle — how few real options exist, how easy it is to end up locking yourself into a deal that leaves you with streams you can't account for and music you no longer control. We built this specifically because we didn't want to recreate any of that.
Every artist we work with keeps their masters, their publishing, and full creative control. We partnered with oneRPM so our artists get real global distribution — Spotify, Apple Music, all of it — reaching listeners internationally, not just locally. We do the actual work of pushing your music. We stay out of your creative process unless you want us in it. That's the deal, and it doesn't change.
Vision
We'll be straight about it — we're still figuring things out as we go. We're a team based in Manila, we're still young, and we're not going to oversell what we are right now. But we know exactly what kind of label we want to be: the one that could've changed things for so many artists in this scene who put in the work and never got the backing they deserved.
The goal is to keep growing on our own terms. The roster has built up fast — 39 artists in, more coming — and the focus now is reach: getting Filipino underground music in front of listeners beyond Manila, beyond the local circuit. There's so much here that deserves a global audience, and we're not stopping until it gets one.
01
We built this in Manila from zero — no funding, no label backing, just people who cared enough to figure it out. The tools have leveled up since then, but we're still running it the same way: hands-on, direct, and by people who are actually invested in what happens.
02
We've seen how it goes when Filipino artists sign the wrong deals. We're not doing that. Your music is yours — masters, publishing, all of it. We handle the distribution and the push. You keep everything you built.
03
Payouts shouldn't be a mystery. You get a real dashboard showing exactly where your streams are coming from, what your music is earning, and how each release is performing — no vague reports, no waiting around to find out what you made.
Meet the Team
The ones who started 777heaven and still run most of it day to day.
Alasdair
Founder & Managing Director
Yuval
Co-Founder
They keep an ear on everything coming out of the local scene and beyond — finding artists, running demos, and making sure the 777heaven roster doesn't start sounding like everyone else's.
Nicolai
Creative Director
Chestin
A&R & Partnerships
Prinz
A&R & Partnerships
The side of the label nobody sees — handling the events, the logistics, and everything else that keeps the whole operation actually running.
Justinecurt
Partnerships Coordinator & Label Assistant
Marco
Event Representative
Based in the Philippines and making music that doesn't fit the mold? We want to hear it. Reach out and let's see what we can build together.
Get In Touch